Studio17 has a substantial history and an excellent reputation. In particular, the centre is well known for expertise, professionalism, cutting-edge technologies and special attention to the client, who is always at the heart of every decision.
Its online image, however, did not reflect either that expertise or the breadth and variety of its treatments.
The website was mainly a single page and failed to highlight key services such as Valmont, Hydrafacial, Alma Lasers and the many specialist Face & Body Contouring treatments, massages and much more, except in a fragmented and incomplete way.
Multilingual content was also missing, despite the business having an established international clientele.
In short, the “Studio17” brand was well known to its longstanding clients, mostly acquired over the years through word of mouth or thanks to its central location on Via Nassa in Lugano. Clients valued the professionalism and expertise they found at the centre, but the business had no online strategy to build visibility and present its services.
The audit highlighted these weaknesses in the brand, particularly by analysing the inconsistencies between the business itself and its online presence.
The solution was clear: the online presence needed to be rebuilt from scratch, with a design that made the brand’s image accessible on the web and communication strategies aligned with the real value the brand has historically represented.
by myself.