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From concept to implementation

Design and communication are inseparable concepts. Every choice – form, function, ergonomics – creates a language inseparable from the brand.


For this language to be consistent and truly effective, it takes a method for analysing context and defining objectives; experience to understand different markets and cultures; and multidisciplinary know-how to develop coherent branding, websites and integrated marketing strategies.


For over 20 years, I have used these assets to turn insights and ideas into solid corporate identities, capable of representing and conveying a company’s image around the world.

Domenico Amodeo

Who I work with

SMEs, professionals, public administration

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Reliability.
Vision.
Results.
(Very young) Senior Designer
with over (many) years of experience…

ABOUT ME

Domenico Amodeo

Designer and strategic communications consultant specialising in brand design, corporate identity and marketing strategies.

Bilingual in Italian and German, I have developed complex projects for international organisations across various sectors, including finance, automotive and public institutions.
I specialise in integrated communication and marketing projects, offering a strategic approach in which every design decision serves a clear purpose, guided by my clients’ business objectives.

I know... the photo gives away that I’m not exactly “very young”... and I look a bit pi... annoyed too. But it’s the most recent one, and I look MUCH better in person :-)

Know-how

I like drawing on my experience and skills whenever I have a goal to achieve. I like to act and make decisions consciously, working from a broad, multidisciplinary perspective.
About me
Branding

Branding & Corporate Identity

My core business: developing logos, names, brand guidelines, corporate design and visual identity systems. I create strong, cohesive identities guided by strategy and marketing objectives.

Logo and visual identity creation

Brand guidelines and style manuals

Development and adaptation of graphic elements across different channels (print, web, merchandising)

Strategic advice on brand positioning and perception

Logo and visual identity creation

Brand guidelines and style manuals

Development and adaptation of graphic elements across different channels (print, web, merchandising)

Strategic advice on brand positioning and perception

Web

Web Design

A key area of expertise: developing websites of medium to high complexity, responsive interfaces, SEO/SEM optimisation, content management and various integrations. Specialising in Joomla CMS and Yootheme PRO.

Development platforms: Joomla CMS (specialist) / Yootheme PRO (advanced templating)

Languages: HTML, CSS, PHP, JavaScript (for customisation and targeted modifications)

SEO & SEM: on-page and off-page optimisation

Google Analytics & Search Console

Google Ads campaigns (strategy and management)

Web projects: multilingual and fully responsive

Integrations: interactive features (online bookings, advanced forms, restricted areas)

Development platforms: Joomla CMS (specialist) / Yootheme PRO (advanced templating)

Languages: HTML, CSS, PHP, JavaScript (for customisation and targeted modifications)

SEO & SEM: on-page and off-page optimisation

Google Analytics & Search Console

Google Ads campaigns (strategy and management)

Web projects: multilingual and fully responsive

Integrations: interactive features (online bookings, advanced forms, restricted areas)

Graphics

Graphic Design

Concept and production of print and digital materials, with a creative approach always focused on visual consistency and effective communication.

Print design: flyers, brochures, catalogues, annual reports, signage

Digital materials: layouts for social media, newsletters and advertising banners

Photo retouching and illustration: post-production, colour correction and image optimisation for different channels

Visual consistency: adapting the brand identity to all required graphic formats

Print design: flyers, brochures, catalogues, annual reports, signage

Digital materials: layouts for social media, newsletters and advertising banners

Photo retouching and illustration: post-production, colour correction and image optimisation for different channels

Visual consistency: adapting the brand identity to all required graphic formats

Multimedia

Multimedia

Photo/video shoots, directing and post-production to high quality standards.

Photography: post-production, advanced retouching, format management and optimisation

Video: cutting, editing, basic 2D/3D animation (motion graphics), creation of themed clips

Directing and assistant directing, shoot planning and organisation, coordination

Graphics direction for conventions and live broadcasts (playout of video content and presentations)

Photography: post-production, advanced retouching, format management and optimisation

Video: cutting, editing, basic 2D/3D animation (motion graphics), creation of themed clips

Directing and assistant directing, shoot planning and organisation, coordination

Graphics direction for conventions and live broadcasts (playout of video content and presentations)

Marketing

Marketing

Integrated communication strategies focused on business objectives and positioning.

Analysis and strategy: defining objectives, audiences and key messages

Editorial plans for social media, blogs and websites

Google Ads campaigns and performance measurement (ROI/ROAS)

Cross-channel consistency: integrating print, web, social media and video materials

Analysis and strategy: defining objectives, audiences and key messages

Editorial plans for social media, blogs and websites

Google Ads campaigns and performance measurement (ROI/ROAS)

Cross-channel consistency: integrating print, web, social media and video materials

Strategic vision

Every project is part of a system. Design alone is not enough. It needs direction.
This isn’t me

True multidisciplinarity

Graphics, web, video, marketing: I don’t just speak the languages of design, I use them every day.

True multidisciplinarity

Graphics, web, video, marketing: I don’t just speak the languages of design, I use them every day.

International experience

I have worked for clients in Switzerland, Italy and beyond... far beyond. Adaptability and a broad visual culture are among my strengths.

Relationships

More than a client–supplier relationship. Working well together also means understanding, supporting and trusting each other.

Project flexibility

I can support you as a freelancer or lead a team. Scalability and a practical approach.

Precision and punctuality

Timelines, budgets, attention to detail: here, promises are kept.

Want to know more

How I work, the methods I use, my skills, what I can do and how I do it.

Discover the Brand Lab
Take a look at my work
Who are my clients?

Points of view
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Go to the questions
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