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From concept to implementation

Design and communication are inseparable concepts. Every choice – form, function, ergonomics – creates a language inseparable from the brand.


For this language to be consistent and truly effective, it takes a method for analysing context and defining objectives; experience to understand different markets and cultures; and multidisciplinary know-how to develop coherent branding, websites and integrated marketing strategies.


For over 20 years, I have used these assets to turn insights and ideas into solid corporate identities, capable of representing and conveying a company’s image around the world.

Domenico Amodeo

Who I work with

SMEs, professionals, public administration

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Every project is different

Understand the context. Give shape to decisions.

I support businesses and professionals from analysing a need to delivering the project. I work on products, communication and processes, integrating research, design and AI tools. I can take on an entire assignment or contribute to a specific area, including within an established team.

I have worked with SMEs, associations, public bodies and independent professionals. In this section you’ll find some of the groups I frequently work with: for each, I show how I can help, using practical tools and methods.

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Large companies and groups

Targeted expertise for complex projects.
Industry

Large industrial and service companies, international groups and listed businesses: organisations with structured internal functions, specialist expertise and diverse stakeholders. My contribution can fit within an existing team, with responsibility for developing a project or a defined area of work.

A technical offer to make understandable, a decision to investigate through research, a product to develop or a process to improve. In these contexts, the work requires an understanding of the sector, careful attention to information and dialogue with internal experts. Support may cover a focused assignment or provide continuity in a project area, with clear objectives, stakeholders and responsibilities.

  • Research, benchmarking and dossiers to support decisions.
  • Product development and packaging: concepts, naming and discussions with suppliers.
  • Industry authority: research, specialist content, white papers and editorial plans to make the company’s expertise recognisable.
  • Brand identity, digital tools and presentation materials.
  • Generative AI and project development: concepts, visualisations, content and prototypes, with design direction and quality control.
  • Workflows, automation and AI tool integration.
  • AI training and team support.
  • Project coordination with internal functions and specialist professionals.

SMEs — Small and medium-sized enterprises

Solid projects for evolving businesses.
SMEs

Businesses developing an offer, organising their work and seeking continuity between decisions and implementation. I work with management and existing specialists, integrating design, research and AI systems to address product, communication and digital development projects.

An SME may need to develop a product, maintain continuity in its content or connect information and activities that are currently fragmented. I build an understanding of the business context and market that can inform analysis, design decisions and working tools.

From this foundation, I develop the project and coordinate the contributions needed. AI systems support research, the development of alternatives and implementation, through to building automation and dedicated applications.

  • Positioning, brand identity and visual communication.
  • Product development: concepts, discussions with laboratories and suppliers, packaging.
  • Research, benchmarking and guidance documents.
  • Industry authority, editorial plans and in-depth content.
  • Websites, portals and applications, including AI system integration.
  • Generative AI for concepts, visualisations, content and prototypes.
  • Workflows, automation and dedicated working tools.
  • AI training and team support.
  • Sales materials, campaigns, trade fairs and catalogues.

PA — Public administration

Communicate with clarity and authority.
PA

Municipalities, local bodies and administrations that need to make services, activities and decisions understandable. My contribution includes communication, information organisation and the development of digital tools, in dialogue with the organisation’s departments and stakeholders.

Documents, content and knowledge are often spread across different departments and projects. Making them accessible and consistent requires an understanding of the context, shared editorial criteria and continuity of work.

I organise sources and materials to build a knowledge base usable in communication and document processes. AI systems can contribute to research, synthesis and the development of content and tools, with verification and validation by the organisation’s stakeholders.

  • Institutional identity and coordinated communication systems.
  • Websites and digital tools to organise services and information.
  • Activity reports, information documents and publications.
  • Research, synthesis and organisation of document collections.
  • Generative AI for content, infographics and visualisations.
  • Editorial and document workflows, including AI system integration.
  • Training and departmental support in using AI tools.
  • Information campaigns, event materials and multimedia content.

Professionals

Your expertise, recognisable.
Pro

Independent professionals, partnerships and multidisciplinary practices whose work is built on specialist knowledge and trusted relationships. I help highlight expertise, create authoritative content and develop digital tools that support the practice’s work.

Making a specialism understandable, exploring a topic, organising documents and maintaining consistent communication requires knowledge of the content and professional context.

I organise sources and materials into a knowledge base that informs research, content and working tools. I integrate AI systems to develop analyses, design alternatives and dedicated applications, in dialogue with the professional and with content verification.

  • Professional positioning, visual identity and key messages.
  • Industry authority, in-depth content and editorial plans.
  • Research, document summaries and knowledge organisation.
  • Websites, restricted areas and applications, including AI system integration.
  • Generative AI for content, visualisations and prototypes.
  • Workflows and automation for documents, content and recurring activities.
  • AI training applied to the practice’s work.
  • Professional portraits, presentations and communication materials.

Organisations & local communities

Knowledge that becomes projects.
Org

Associations, foundations and sporting, cultural and tourism organisations working locally and engaging with diverse audiences. Strong communication gives their work continuity and recognition; digital tools designed around the organisation’s needs can support its activities and relationships.

Making an organisation recognisable, communicating consistently and giving people clear information requires coherence between identity, content and channels. Digital tools can support this work by helping organise initiatives, make information accessible and encourage participation.

I start by understanding the activities, stakeholders and local context. I organise sources and materials into a knowledge base that informs communication and project development. I integrate AI systems into research, content production and tool building, with source verification and dialogue with the organisation’s stakeholders.

  • Visual identity, messages and consistent communication systems.
  • Websites, portals and applications supporting local activities, including AI system integration.
  • Editorial plans, publications and in-depth content.
  • Activity reports, dossiers and presentation documents.
  • Organising and making the most of archives and knowledge.
  • Generative AI for content, visualisations and prototypes.
  • Workflows and automation to sustain activities over time.
  • AI training and support for staff and teams.
  • Communication for events, local projects and fundraising.

What I do for my clients...

... is exactly what’s needed.

Every decision shapes the project.

Design, identity and product

I design identities and products, from concept to packaging. I connect positioning, research and AI with development decisions, in dialogue with laboratories and suppliers.
Digital becomes part of the work.

Digital systems and AI

I design websites, portals and applications. I connect documents, processes and AI systems to build dedicated working tools, from the first idea to developing the functions.
Knowledge builds authority.

Content, publishing and multimedia

I build editorial plans, white papers and multimedia content grounded in research. I integrate AI and validation to develop knowledge, continuity and industry authority.
Bring opportunities into focus.

Research, strategy and development

I analyse markets and opportunities to guide decisions, prospecting and offer development. I connect sources and knowledge, with AI systems supporting research.

Let’s talk about your project

Tell me about the context and what you want to develop. We’ll clarify the objectives and the contribution I can take on in the project, including alongside your team.
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