Skip to main content

From concept to implementation

Design and communication are inseparable concepts. Every choice – form, function, ergonomics – creates a language inseparable from the brand.


For this language to be consistent and truly effective, it takes a method for analysing context and defining objectives; experience to understand different markets and cultures; and multidisciplinary know-how to develop coherent branding, websites and integrated marketing strategies.


For over 20 years, I have used these assets to turn insights and ideas into solid corporate identities, capable of representing and conveying a company’s image around the world.

Domenico Amodeo

Who I work with

SMEs, professionals, public administration

Ready to make
your brand shine?

Ready to make
your brand shine?

Free audit
Book a Free Audit

Client

Francesca Battistella – Writer

Year

2023

Sector

Art
Literature
Digital Publishing

Services

  • Web Design
  • Light brand identity
  • Blog setup
  • On-page SEO

The challenge

Francesca was looking for a “digital home” that reflected her voice: elegant yet informal, with room for articles on visual arts, book reviews and personal reflections. She had never had her own website apart from an old WordPress page/blog that was scattered, visually inconsistent and difficult to update. She needed a platform bringing together her profile, publication portfolio and blog, with the aim of giving visibility to her work as a writer while allowing her maximum editorial independence.

Audit & Insight

There wasn’t much to analyse apart from the author’s wonderful writing and publications. The audit became something more personal: a chance to get to know her. Analysing the old blog and some posts simply revealed inconsistent formats, non-standard images and a lack of basic SEO, with an average mobile bounce rate of 69%. We needed to build something completely different and new.

Approach

UX & Web Design

Design
  • “Riparare i ricordi” landing page with a photographic hero — focus on the tagline and latest trilogy of posts.
  • Sticky top menu with scrollspy on desktop; off-canvas menu on mobile.
  • Publications section with year/genre filters and mosaic cards.
  • Categorised blog (Art · Books · Cinema) + breadcrumbs for orientation.
  • Joomla CMS + YOOtheme Pro: drag-&-drop page builder for the author, automatic backups.

"Now my website is like my ideal study: order, light and space for ideas. And I can publish and share in just a few steps."

- Francesca Battistella / Writer

Want to discover how you too can achieve your business or professional objectives?

Book a Free Audit

or

Tell me a little about yourself by filling in the form below.

First name *
Email *
Surname *
Phone
Describe your project and objectives

Amodeo Design is committed to protecting and respecting users’ privacy: the personal information collected is used only to respond to this form. It is not used to activate other services, newsletters or any other unsolicited services. Users who complete this form and submit their data will be contacted exclusively by email, at the address provided, to answer their questions. Only afterwards, if the user wishes, may other communication channels be used. At the end of the process, if the contact does not lead to any further engagement, all data will be deleted from every digital or physical archive.

Privacy Policy *

I have read and accept the terms and conditions described in the Privacy Policy.

Send

Works Navigator

Previous
Next

Points of view
Explore
Free audit
Free audit
Go to the questions
Let’s talk
Contact me

© 2026 - Amodeo Design. All rights reserved. 
Powered with by myself.

Audit