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From concept to implementation

Design and communication are inseparable concepts. Every choice – form, function, ergonomics – creates a language inseparable from the brand.


For this language to be consistent and truly effective, it takes a method for analysing context and defining objectives; experience to understand different markets and cultures; and multidisciplinary know-how to develop coherent branding, websites and integrated marketing strategies.


For over 20 years, I have used these assets to turn insights and ideas into solid corporate identities, capable of representing and conveying a company’s image around the world.

Domenico Amodeo

Who I work with

SMEs, professionals, public administration

Ready to make
your brand shine?

Ready to make
your brand shine?

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Client

BlueLight - Lugano

Date

May 2025

Sector

SME - Tanning salon

Services

Full-stack redesign
Bilingual parallax design
Always-on marketing

The challenge

Challenge

Blue Light operates two tanning centres in the Lugano area: one in Paradiso and one in Cassarate. The old website suffered from:

  • dated UX without a mobile-first approach
  • incomplete content (price lists, technologies, locations)
  • slow performance and continual hosting timeouts

Audit & Insight

The audit not only highlighted these weaknesses in the web channel, but also revealed communication assets that were not being used at all. It was a little like a garage full of beautiful cars, all parked and standing still...

The solution was clear: the web channel needed new light, yes, but above all it needed an effective, marketing-oriented and transparent process to strengthen the brand, connect with customers and generate fresh interest through coherent multichannel communication strategies.

Approach

Logo

Hosting

This is where we started.

Unusual for a website redesign, but there were significant issues we were determined to solve by providing a modern, fast hosting service capable of supporting the new technologies we would use to develop the website.

Web Design

Web

After understanding the style of the two centres, in Paradiso and Cassarate, we developed a fresh, youthful and fast design. Much of the work, however, went into collecting and reorganising the many pieces of content, procedures, prices, guidance and technical specifications the centres offer. Cutting-edge technologies deserve proper visibility, as do technical information, procedures and prices, all explained transparently and in detail.

Solution

Design
  • Premium hosting on Infomaniak (uptime... incalculable!)
  • Full redesign with YOOtheme Pro — parallax UX, custom icons and two languages IT / EN
  • Copy & visuals: focus on the two locations, technologies, clear price lists and gallery
  • Offer of the month – dynamic section.
  • Blog development, with SEO-optimised premium content + social abstracts
  • Responsive Mailchimp template for promotional newsletters (included in the project)

"Entrusting Amodeo Design with the creation of our website was one of the best decisions for the business. In addition to creating a website with outstanding, intuitive design, he demonstrated a deep understanding of my needs, translating them into an effective platform that has already started generating new contacts and opportunities. Domenico’s expertise and creativity in finding innovative solutions were evident at every stage of the project. He delivered a website that is not only beautiful to look at, but also optimised for performance and easy to manage. I am delighted with the results and cannot recommend him highly enough to anyone who wants a website that is more than a showcase and becomes a real tool for growing their business. Thank you!"

Alessandro Caroli, CEO Blue Light

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